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Nothing gives you more focus than a well-thought-out strategy. It will help you move forward with your business in a more focused, deliberate manner and removes the fear of the future and doubts about what to do next.

More importantly, it will tailor the business to your needs. Prevent working hard on goals that do not match with the current reasons you run a business. Make the business work for you.

You’ve Been Deceived! 

Many people have been led to believe that strategic plans merely gather dust on a shelf, considered a superficial exercise that isn’t worth the time or effort.

This is not true! Strategic planning through our MOVE process enables you to set clear goals, make informed decisions, navigate challenges, build effective teams, and optimize your organization. 

The 4-Step MOVE Process

M: Motivation
First, we analyze and document your current motivations for running this business. This involves a thorough examination of your deepest drivers for being in business, which will be used to customize the strategy to fit your needs. 

O: Organize
We provide businesses with a solid foundation, which includes a SWOT analysis, market analysis, and operational concerns. For larger organizations, this may involve an Optimum Organization Workshop to ensure that roles and their interactions are clearly defined. 

V: Vision
We organize your business thoughts and vision clearly. We help you clarify the size, number of staff and offices, target revenue, and changes in products, services, and operations. 

E: Execute
Lastly, we develop an Action Plan that outlines the activities required to achieve the vision, organized into immediate, short-term, and long-term tasks.

This serves as a blueprint for your journey ahead. While creating this plan can be challenging, our support makes the process easier. 

Who Makes It Happen? 
About Kirk McKay

Kirk McKay is an experienced Management Consultant and a certified Business Coach with 40 years of expertise in addressing business challenges and facilitating change. 

He has worked with major multinational corporations, including IBM, Hewlett Packard, and Visa International. Currently, he serves as the Managing Director of Consilium Coaching & Consulting Services Ltd, a Canadian company that provides renovation services for small and medium-sized enterprises (SMEs).

Kirk holds a Bachelor of Arts degree from San Francisco, USA, and a Master’s in Business Facilitation from Victoria University in Melbourne, Australia. His professional credentials include Project Management Professional (PMI) and Certified Business Coach (ICA).

Other Business Services

Consilium Coaching offers a diverse range of strategy and business planning services. Our offerings include affordable entry-level services for beginners, specialized planning for solopreneurs, and comprehensive strategic plans for larger organizations. 

Explore some of our services below, or visit the Services page for a complete list.  


AI Feasibility

AI is all the rage. However, most owners are not clear about what AI should be used for. This free 2-hour service will identify what parts of your business are cleanly repetitive and suitable for AI. By selecting the right area, you can save time and costs while reducing errors. Schedule a meeting to learn more!


Decision Coaching Package

This $500 entry-level package is ideal for business owners who struggle with analysis paralysis or want to avoid making poor decisions, both of which can negatively impact their business. Having an experienced second opinion can boost your confidence in decision-making. 

Don’t miss the opportunity to work with a skilled and highly trained mentor. Schedule a meeting to learn more.


Business Planning for Solopreneurs Workshop

Solopreneurs do not need to spend a bundle on a strategic plan when they are not sure what to do next and what actions they need to take. For $1500, you will receive a 2 to 4-page document that clarifies your business purpose and the best steps to take next.

This package includes a brief Work/Life Drivers Workshop and an Action Plan detailing the steps needed to turn your vision into reality. Book a meeting to find out more.


Strategy in Action Service

Strategy in Action is designed for larger organizations with up to 200 employees. For as little as $15,000, this service helps to clarify your business vision, unique value proposition, ideal client, and necessary strategic initiatives.  

The process begins with the Work/Life Drivers Workshop (usually costing $2,000), which aligns your business plans with your personal motivations for being in business. This way, you can pursue your desired direction! 

In addition to clarifying your vision and unique selling proposition, the service also includes the Optimum Organization Workshop (usually costing $7,000).

Every business needs a clear understanding of its roles and responsibilities, as well as how they interact with one another. This clarity helps identify gaps and overlaps in operations. By simplifying and aligning business processes, significant improvements in productivity can be achieved. The Optimum Organization Workshop delivers solid, measurable results. By reducing effort and time, businesses can enhance productivity, revenue, profit, and scalability.

Many plans often end up on the shelf, gathering dust. By incorporating the Action Plan into our service, you gain immediate, short-term, and long-term steps to turn your vision into reality. The steps are sequenced based on necessary prerequisites and the return on investment they provide. It’s a straightforward, easy-to-follow plan. Book a meeting to find out more.

What do you need to create a prosperous business? 
I have coaxed plans out of a wide range of people. I have guided business owners to make radical changes to failing or stagnant businesses. My proven process works to maximize your time and effort and minimize stress that paralyzes most entrepreneurs. It will also relieve your worry about how you can take your business to the next level.  If you have the following, you are ready:

Testimonials

What Our Clients Say

 

“I am writing to provide a strong letter of reference for Consilium and Writer4Elements, who recently collaborated with us to develop a grant proposal for our Newcomer Professional Mentorship Program. Their expertise and dedication were instrumental in crafting a compelling and professional application that reflects our vision and goals.

From the outset, the teams at Consilium and Writer4Elements demonstrated exceptional communication and a deep understanding of grant-writing best practices. This personalized approach ensured the grant proposal authentically represented our objectives and the impact we aim to achieve in the community.

Thanks to their efforts, we feel confident that our proposal stands out in a competitive funding environment. 

I wholeheartedly recommend Consilium and Writer4Elements to any organization in need of grant-writing services. Their expertise, professionalism, and collaborative approach make them invaluable partners in achieving funding goals.”

Michael Austin
Program Coordinator
Medicine Hat Area Employment Mentorship

 

“Kirk is a pleasure to work with, a very good listener, detailed and organized and asked questions that gave him a good understanding of the operational aspects of my practice, and a knowledgeable business coach. Should you require a thorough strategic plan or a business coach, I recommend you give Kirk serious consideration.”
Roy Freeborn
Owner, Freeborn Financial, Calgary, Alberta, in association with Experior Financial Group.

“Working with Kirk I have found his advice to be instructive, sound and easy to grasp. … I have no doubt that with Kirk’s guidance in preparing our business plans, we will be successful in attaining our goal.”
Elizabeth Todd
Director, Bimbadeen Estates, Mount View, NSW, Australia

“… absolutely brilliant. It’s an absolute testament to your capabilities and something you should be very proud of. I think your writing is very clear and simple. The format is professional and easy to follow.”
Kirrily Dear
Owner/Director, Eyes Wide Open Consulting, Sydney, Australia

“Kirk demonstrated his extensive experience and skill in business and also his ability to quickly understand the complex needs of small business in Australia.”
David Baumgarten
Director of Business Buddies, Sydney, Australia

FAQs

I am very flexible and adaptable, and I love to discover the best way to do something, to innovate to solve issues. My track record over the last 35 years has shown an aptitude for resolving difficult business problems successfully. My Master’s in Business Facilitation from the University of Victoria, Australia, has provided the formal business training and coaching structure to allow me to tackle the most intransigent problems. 

Department managers tend to focus on what makes their responsibilities work the best. They seldom see the big picture across the company or the internal motivations of the owner. My work should never be seen as a threat. I can help everyone succeed by providing a unified strategy for every department that meets the owner’s needs. For example, most managers are unaware of the unique value the company provides to its customers. With everyone keeping a consistent branding message, productivity improves, and customer engagement increases.

Revenue and profit. When you become more in tune with where you need to go and why, who your customers are and their situations, then you will see more sales and higher profits. It’s that simple.

Consilium uses the exclusive MOVE process. I help owners clarify their motivations, their vision and their ideal client. We take the time to understand the business environment and create a strategy that focuses on the right clients while improving operations to handle current and future challenges.

To put this strategy into action, we develop a clear plan that details what needs to change. I also offer coaching to help carry out the plan and make sure everything is implemented successfully. 

Absolutely not. You don’t even need much of an idea. I have drawn plans from the most inexperienced owners. I have worked with owners in every phase of the plan creation process — from concept to first draft to implementation. What helps most is to have a good idea of why you run a business, where you want to go and why your customers should care. If you don’t know all that, I am skilled at helping you figure that out.

Three big things, not to mention the incredible joy that comes from seeing your thoughts and ideas in a clear form that can drive you and your business.
First, putting your ideas to paper clarifies them for you and others who read the plan, such as the management team and key staff. 
Second, it’s a great guide for all staff when dealing with your clients and performing any necessary role in your business. The strategic plan should affect how you work in every department.  
Third, nothing separates you from your competitors better than understanding your unique value, how it applies to your business and customers, and having a solid action plan to turn your vision into reality.